Author

Mark Bailey

Kodak Officially Cease the Production of Digital Video and Photo Cameras

by Mark Bailey February 13, 2016

Troubled photography titan Kodak has confirmed that it will cease the production of digital video and photo cameras, shifting its attention to its printing business instead. By using its most valuable business lines, the company will try to drive sustainable profitability.

In the first half of 2012, Kodak will stop selling and producing all digital picture frames, pocket video cameras and digital cameras and will look to expand its current licensing business, which might as well include a couple of patents that the company attempted to use in the past against Apple and some other technology companies.

February 13, 2016 0 comment

Brands

Latest News: Kodak

by Mark Bailey February 13, 2016

written by Mark Bailey

Kodak have made a decision to shut down its digital camera business in order to remain afloat, stopping sales and production of digital picture frames, pocket video cameras and digital cameras during the first half of 2012. This decision will enable Kodak to switch their focus to commercializing its current brand program along with desktop inkjet printers and retail-based and online photo printing.

February 13, 2016 0 comment

Brands

Latest News: Kodak

by Mark Bailey February 13, 2016

written by Mark Bailey

Today, Eastman Kodak Company announced that in the first half of 2012 it plans to phase out its dedicated capture devices business- including digital picture frames, pocket video cameras and digital cameras, due to its commitment to drive sustainable profitability and ongoing strategic review process via its most valuable business lines. Instead, Kodak will seek licensees and develop its current brand licensing program in the fore-mentioned categories. The Consumer Business of Kodak will include desktop inkjet printing as well as retail-based and online photo printing following this decision.

In order to ensure a well-regulated transition, Kodak got in touch with its retails partners and is working closely with them. However, Kodak will continue to provide technical service and support for its digital picture frames, pocket video cameras and cameras as well as honoring all related product warranties.

February 13, 2016 0 comment

Brands

Latest News: Samsung

by Mark Bailey February 13, 2016

written by Mark Bailey

According to a report coming from South Korea it seems very likely that the world’s largest smartphone vendor and the country’s superior consumer electronics company Samsung Electronics might terminate its digital camera business very soon. Since the launch of the Tizen-based NX500 camera back in February this year, the camera division of the company hasn’t made any new announcement whatsoever and if the report is to be believed, it has abandoned all marketing-related activities. In the meantime, ever since the launch of the NX-lineup of mirrorless cameras, the camera division of the company is losing money every single year.

February 13, 2016 0 comment

Advice

How to use Content to get Advertising Revenue and Attention Traffic

by Mark Bailey February 13, 2016

written by Mark Bailey

It was a signal, when the Huffington Post was sold for more than $300 million that news was never going to be the same ever again. At first glance, websites look like blogs on steroids and now they have become the fast and new emerging global news channels. List style posts dominate their home pages.

Some of them include:

20 Things Only People With Cold Hands Understand
25 Very Real Struggles Of Making New Friends As An Adult
29 signs You’re Not a Cat Person

“List posts” work whether you like them or not.

One of these new generation websites driven by social network is called Buzzfeed and it is making the original players sit up and take a note. In 2006, it stated as an online laboratory called “Buzzfeed Labs” and since then it has evolved and transformed into a serious long form journalism website.

February 13, 2016 0 comment

Marketing

Unleash Your Digital Business

by Mark Bailey February 13, 2016

written by Mark Bailey

At an recent event entitled ‘Unleash Your Digital Business’ at Forrester Forum for Technology Management Leaders, it has provided perceptive conversations regarding turning processes, technologies and systems into high-impact, quick win digital capabilities. It’s quite fair to say that digital business progress has been made by almost every enterprise as of now. However a lot of organizations, regardless of their industry or size, have a lot more to accomplish and they are at risk. Conversations at Forrest Forum were focus on why and how to apply new behaviors and digital transformation strategies, so that the attendees can be assisted in unleashing their digital business.

The Orlando #ForrForum was opened by Forrester Research, Inc.’s George Colony, saying that the CTO and CEO are not going to provide you with all the help you need in order to help you digital business’ transformation or if you are in the grips of spiraling decline, they won’t save the day with technology. Instead, technology will come from cross-functional team and Business Technology agenda focused on implementing and creating for instance, new systems of engagement.

February 13, 2016 0 comment

Marketing

The Most Influential Thought Leaders in the Digital Marketing Industry

by Mark Bailey February 13, 2016

written by Mark Bailey

Every year in the digital marketing industry we gather in order to bear witness to the most influential thought leaders. These wise people put forward their inspiration and ideas for those businesses and individuals seeking insight and knowledge, which they can apply to their next digital marketing campaign.

Well, all right, we all get together in a big hall to listen to someone who really knows what he or she is doing, while using a microphone and Powerpoint presentation to convey their message, explaining the next step in the development of digital marketing.

However, for some businesses these experiences can be life changing and if you’re looking to learn from the experts events such as MozCon, C3, The Digital Marketing Show and SearchLove are ideal.

Speaking of experts, actually we’ve been in touch with a number of industry thought leaders, asking them to tell us more about the speaker sessions they have attended throughout their careers and which one of them they think was the best one.

These could be sessions which took a different approach to discussing a well-researched topic, which they thought particularly useful for businesses and which inspired them, because let’s be honest here, with the Internet and the increasing use of mobile media at our disposal, we all consider ourselves as being experts at something related to online media.

February 13, 2016 0 comment

Advice

Carrying Out Research On A Tight Budget – Lesson For SMEs

by Mark Bailey October 11, 2015

written by Mark Bailey

Research is one of the most important thing in a business especially the SMEs. Some business tend to overlook the idea of doing research be it on their competitors, their customer or their market and they end up losing the bigger picture of how they are going to run the business effectively. The practice can also be very intimidating when your business is running on a tight budget. At this point, you may not see the relevance of doing research but the truth of the matter is that research is very vital for the progress of your business.

Bigger business are benefiting from doing the research on their customers and the SMEs can learn one or two things from them. The SMEs can still do research when they are on a tight budget. How? Having a tight budget means that they are going to have to be more flexible and think intelligently on how they are going to do the research to their advantage.

October 11, 2015 0 comment

Marketing

The Laws Required In Running An Ecommerce Business

by Mark Bailey October 5, 2015

written by Mark Bailey

eCommerce, just like any kind of business, is guided by a set of rules and laws that have been in place for a long time. We live in an era where everything is guided by technology and that is why nearly all the business are shifting their focus to online business. As an entrepreneur running online business, you need to familiarize yourself with some of these legislation so that you do not find your business on the wrong side of the law. In this guide, we have outlined some of the legislation that you need to adhere to when you are running an ecommerce business. There are many advantages that come from operating an online business and that is why you should never be on the wrong side of the law lest you risk losing your business. Small and medium sizes businesses are the ones that can benefit in online business since it is a platform that they can advertise and brand themselves.

October 5, 2015 0 comment

Advice

How To Gain Control Over Maverick Spending

by Mark Bailey September 28, 2015

written by Mark Bailey

Maverick spending is proving to be one of the challenges facing the small and middle sized businesses in UK. It can however be viewed from an angel where it is advantageous to the company. However, when it comes to procurement, it is more of a problem than an advantage. Maverick spending is the instance where purchases are made in an organization without the procurement department being notified, or rather, being away that such kinds of purchases are taking place. It is also a practice that is usually out of the agreed contracts and poses a great risk to the existence of the business in the long run. A new research has come out to show that one third of the purchases that take place in businesses in UK occur without the knowledge of the procurement department. Some organizations even experience more than this figure and it is very challenging to do business in such kind of an environment.

September 28, 2015 0 comment